SEO - Useful Resources

If you want to list down your Book, Website or any other resources related to Search Engine Optimization then please contact us at webmaster@tutorialspoint.com

Useful Links on SEO

• Google Webmaster Guidelines - A list of guidelines which will help you to optimize your site for googlebot.
• SEO Article from Wikipedia - A nice article on SEO from Wikipedia. It has other useful links as well.
• SEO Professionals - This is is non-profit organization of search engine marketers founded in April, 2001.
• Wiki Page for SEO related Concepts - Find many other concepts related to SEO.
• SEO Resource Directory - A list of various useful SEO resources.

Useful Books on SEO

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SEO Techniques Summary

This is the end of this tutorial and I hope now you have a good knowledge and at least you would need any other help to optimize your web site.

We have covered almost all major concepts related to Search Engine Optimization. Now you are familiar with most frequently used SEO related terminology as well.

You have learnt how to optimize keywords, title, alt, meta tags, anchor and other text from SEO point of view. You also have learnt importance of having good content in your web site and in Miscellaneous Techniques chapter we have suggested you other important points which will help you to optimize your web site

So in brief ethical strategies for achieving optimal ranking in the search engines are:

• All Pages Must Conform with W3C Standards
• Keyword Density is Never Abusive
• Always Include: Robots.txt, Sitemap.xml, & Urllist.txt
• Keywords are Prominent in the Title, META tags, & Headings
• ALT Tags and Title Tags are Not Forgotten
• Nomenclature is Fundamental to Being Indexed

I have listed down various good resources for SEO on the next page so if you want to do further study on SEO then you can go ahead.

Please send us your feedback at webmaster@tutorialspoint.com.

Keep visiting to us, Happy Learning!

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SEO - Miscellaneous Techniques

There are various other tips related to SEO. I have not categorized them into any special category so putting in misc category. Go through these tips one by one

Don't do the followings:

• Don't keep hidden text on your web pages.
• Don't create alt image spamming by putting wrong keywords.
• Don't use meta tags stuffing.
• Don't use frames and flash on your site.
• Don't exchange your links with black listed sites.
• Don't try to fool your site visitors by using miss spelled keyword.
• Don't send spam emails to thousand of email IDs.
• Don't use too much graphics on your site.
• Don't create too many doorway pages.
• Don't try to create duplicate content of pages.
• Don't submit your website many times in a single search engine.
• Don't use sub-directory depth more than 1-2.
• Don't create too many dynamic pages. Try to convert them into static pages.
• Don't bloat your pages with code.
• Don't nest your pages.

Do the followings:

There are various other tips which can help you to optimize your web site for many Search Engines.

• Create logs of pages and each page should however contain a minimum of about 200 visible words of text to maximize relevance with Google.
• Create a Sitemap, Help, FAQ, About Us, Link to Us, Copyright, Disclaimer, Privacy Policy pages on mandatory basis.
• Create a home page link to each and every web page and provide easy navigation through all the pages.
• Pay attention to your dynamic page URLs. Google can crawl and index dynamic pages as long as you don't have more than 2 parameters in the URL.
• Check your complete site for broken links. Broken links will reduce your other pages rank as well.

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SEO - Link Building

Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity.

Web site Crawler will go to a site again and again whose ranking in Search Engine is high. You can verify this fact by putting your site on a high rank site. If your site link is available on a high rank web site then you have 99.99% chances that you site will be indexed with-in 24Hrs.

How to increase Link Popularity ?

There are various ways of increasing your web site link popularity. I'm listing out some important tips which are easily doable.

• Submit your site in popular search engines manually. Don't go for automated submission.
• Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.
• Provide high quality content - people will naturally link to your site if you have what they want and no where is available.
• Leverage your personal relationsrelations with other webmasters. Put your site link on their sites. One way links often count for more than reciprocal links.
• Participate in Link Exchange Program. Find top 20 sites doing the same business and contact them for reciprocal links. Link exchange between unrelated sites might affect the ranking of websites in the Search Engine.
• If you are subscribed in a forum and forum does not have any restriction to keep your site link as your signature then it can help you to increase your site popularity.
• Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.
• Write good articles in blogging sites and give few references of your links with-in that article.
• Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, news letters, blogs etc.

There are other ways but you need to spend some dollars to go for such alternative.

• Buy a place on high rank website where you can put your link.
• Subscribe for google's Adwords program to drive traffic towards your site.
• You can go for alternative advertising option to increase the number of hits on your site which will result in your site link popularity.

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SEO - Hiring an Expert

Creating, editing, and promoting unique high-quality content is difficult and time consuming. If you are really serious about SEO and you are not getting expected result then better choice is to hire an SEO expert. There are following tasks which should be taken care by SEO experts

• Code validation and clean up - Ensure that code is SE Friendly and standards compliant.
• Site Structure - Building a semantic structure/theme and ensure URL's are spider friendly.
• On Page optimization - Page Title, copy writing, Call to action etc.
• Quality link building - Securing one way links from relevant sites.
• Keyword research - Building a list of key-phrases relevant to your business.
• Creating Quality Content - Build optimized pages around terms discovered through keyword research.
• Off Page Optimization - Blogs, Press Releases, Article Submissions

If you are confident that you have the required skills then you can take care of doing all the above activities otherwise its worth taking help from SEO Companies or to hire any SEO Specialist.

Choosing a SEO Expert or Company:

This is most difficult part to choose a correct SEO Expert or SEO Company. But we are giving you few guidelines which can help you for the same.

• Start searching through your friends and business partners.
• Post your queries in SEO Forums to get feedback from the community.
• Check other sites rank which they already have optimized.
• Don't go for SEO companies doing automated submission etc.
• Don't go for SEO companies doing Balk Hat tricks.
• Don't look for cheap SEO because of some pennies you can loss more. But take care, high price also does not guarantee high quality.
• Take guarantee if possible for a particular rank and any particular search engine.
• User SEO Expert or Company name in Google to find more information about them.
• Don't go just because of their fancy site and good article available on their site.
• Don't go testimonials available on their sites.

I can not list out all the factors here because there may be different situations and different views. So you should be smart enough to think what's bad and what's good.

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