The New Snack Pack: Where Users are Clicking & How You Can Win

Last week I wrote a post about the new Snack Pack, where three local results have become the new standard, and explored where users were clicking based on some preliminary data from UsabilityHub tests we ran. In our test, we measured 200 clicks on a heat map to see where users were clicking most. In that example, organic results won, getting almost 40% of clicks. However, this test was based on a search result where there was one organic...

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Focusing On LongTail Keywords Attract Customers Who Are Ready To Spend

85% of people perform a search before they make a purchase. Search engine optimization is about bringing those people to your website so that they'll make that purchase with your business. The keywords that they search for are part of what determines whether they end up at your website. Incorporating relevant long-tail keywords into your SEO can bring highly-interested customers to your website. The best way to understand long-tail keywords...

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